Comedy Women In Print
CWIP’s audience is women of all adult ages. And CWIP’s USP is its founder, Helen Lederer, renowned comedian and actress.
With both of these factors in mind, I pitched the ‘Helen + Millennial’ series, as part of CWIP’s overall mission to build brand awareness, achieve a brand partnership, and fundraise for the 2020 competition.
The results? We:
raised more than we’d ever anticipated
secured sponsorship from Anne Summers for CWIP’s yearly event
After a year of working 1 to 1 with Helen, we decided to expand the social media team so I could also focus on copy elsewhere in the organisation.
I onboarded and led a small team of social media managers just in time for a new campaign roll-out and competition:
Comedy Women in Pants
(flash fiction competition)(100 words on funny sex)(less romcoms, more condoms)(etc)
