Money Feels

In 2022, Cleo AI sent me to the US for the Summer. The aim? Get to know their target audience (Gen Z Americans). I decided to do that through a series called Money Feels.

The process went something like this: I found people in the USA from different walks of life and interviewed them about money: how much of it they have, how much of it they spend, how it makes them feel.

The ultimate aim was transparency. Normalising the shit out of stuff we all experience, but somehow never talk about.

Samples of the Series

MONEY FEELS: THE 22 YEAR OLD WHO’S WORKING, STUDYING, AND FOLLOWING HIS DREAMS

WHAT I SPEND IN A WEEK: THE 22 YEAR OLD ON $25,000

MONEY FEELS: THIS 23 YEAR OLD PROVES LIVING AT HOME DOESN’T ALWAYS MEAN SAVING

WHAT I SPEND IN A WEEK: THE 23 YEAR OLD ON $82,500

MONEY FEELS: THE 28 YEAR OLD WHOSE COLLEGE PROJECT PROPELLED HER CAREER

WHAT I SPEND IN A WEEK: THE 28 YEAR OLD ON $250,000

MONEY FEELS: MEET THE HIGH SCHOOLERS TAKING THEIR SIDE HUSTLES TO COLLEGE

MONEY FEELS: HOW THIS 25 YEAR OLD WITH A $34.5K SALARY SAVES $200 A MONTH

WHAT I SPEND IN A WEEK: THE 25 YEAR OLD MARKETING COORDINATOR ON $34.5K