Nike Teens

“Here, you’ll always feel like you’re speaking to one of ur friends (and obviously, there’s always something to talk about). Think back-of-the-coach belly-laugh vibes, voicenote reminding you to text when you get home vibes, DM with the funniest TikTok that you’ll probs never reply to vibes. You know.”

We created a space on Nike.com that’s all-in for teens. Full of content around support, style, and fun. My role was building the tone of voice, and writing all copy for the page.

The work ranked #2 on Campaign’s Digital Innovation of the Year 2023. I’m not sure how many teenage girls there were on the judging panel. But hey.