Forever An Icon

For the Women’s World Cup, Nike asked us to create a slogan and messaging roll-out that celebrated how the Swoosh Bra supports footballers.

‘Forever An Icon’ took over Nike.com, as well as social channels. We made a messaging system that played with the iconic status of the sports bra, the game, and the athletes. The messaging system influenced art direction and post curation.

I can’t share the message approach work, but happy to talk you through it on a call.