Coach In Your Corner, with Nike and Gurls Talk

Gurls Talk and Nike teamed up to create Coach In Your Corner: a programme that works with coaches from around the world, educating them around mental health and helping them be the best role models they can be to young athletes. They needed help creating content that showed what they’re all about.

We worked with four of the coaches to create short talking-head films that spotlighted them as real people, taking us through their physical and mental ups and downs. For all content, we created a scrapbook aesthetic that speaks to the youthful community feeling of the programme.